Sport Club Email Communications...Why is it important?
How many people do you know without an email address? Probably none.
Email is a large part of our digital lives as people and as athletes. Therefore, email marketing should play a key role in any sport club’s athlete communication strategy.
As a club administrator, building a clean and accurate email list for your sport club or team should be at the top of your to-do list. Then you can segment your data, by categories like membership type, age or gender, and share personalized messaging based on your athlete’s attributes and actions.
If done correctly, we will provide some best practices shared below, your sport club’s email marketing will be:
- Cost Effective
The HOW? Meet our Mailchimp API for Sport Clubs
If you use one of Interpodia’s platform (CCN, SNOWREG, HORSEREG, CHEERREG, 2M, PLAYERWEB) then you can integrate your database with any mailchimp account, including a free account.
These integrations maintain a live sync between your sport club’s database email list and your mailchimp contact list. Once this sync is live, you can segment your contact list in mailchimp and begin nurturing the relationship you have with your club members and prospective club members.
Want to set up your mailchimp account and integrate it with your club database? You can follow the MailChimp setup instructions here.
5 Types of Sport Club Marketing Emails You Should Be Sending
We spend a bulk of our days on the internet. This means there is a lot of competition when it comes to the information that is out there fighting for people’s attention. For this reason, it is important to make your communications relevant and valuable to your club members.
Generally, the goal for clubs is to promote connections between your club members and make them feel like they are a part of the community. You can do this by highlighting a club member of the week, sharing a calendar for team runs and more. No matter what you share, you want to do it in a engaging and visually interesting way,
Here Are Our Top 5 Marketing Emails For Sport Clubs
1. Automated Welcome Email
When athletes sign up for your club, whether is their first time or a renewal, send an email letting them know you are thrilled that they joined. Using MailChimp and most other dedicated communications sytems, you can automate a personalized email to be sent immediately after someone registers. You should included the most important pieces of infromation as well such as links to training schedules, partnership discount codes, clubs rules etc.,
Pro Tip: A good automated responder would include an inviting hero image, some dynamic copy and perhaps a welcome present (water bottle etc.,) for joining the club.
2. Tips/Messages from the Coach or Board
Coaches and board members should also be encouraged to communicate directly with athletes and their families. They can do this by sending out emails that recap stellar performances with words and engaging photos. Another idea is to send out a monthly email that provides stats or an analysis of the club’s progress. Coaches can also give free advice through a weekly tips email that will help you slowly build content for your club’s website.
3. Monthly Club Newsletters
A newsletter is a great way to give sport club members all the information they want before, during and after the training season. Studies have shown people prefer to receive information and news via email newsletter rather than Facebook or another form of social media. You can pack newsletters with interviews, race reviews, notifications about new club gear and exciting offers.
4. Club Event Reminders
Everyone leads busy lives and it’s easy to forget about upcoming sport club events. Reminder emails are a great way to make sure the information members need regarding upcoming events or races is fresh in their minds.
5. Gather Member Feedback
Let your fans know you value their experience and gather some useful data at the same time. You can do this by setting up an automated email to periodically ask for feedback directly or via your website about your sport club.
This is a great way to provide fans with an effortless way to communicate their feelings while letting them know you care about their opinions.